If you have been thinking of getting on Youtube now may be the time to do it.
Most businesses now know the value of having a website and email list. But many still neglect video as part of their marketing campaign.
This is tragic.
Youtube is currently offering an innovative service to businesses that are advertising on their platform:
Google expanding YouTube Director onsite video ad service to more than 170 cities
Originally offered in only six cities when it launched last year, YouTube’s video ad creation service will now be available to many more businesses.
First offered last year to advertisers in Atlanta, Boston, Chicago, Los Angeles, San Francisco and Washington, D.C., YouTube Director onsite is now available in more than 170 US cities.
The video ad creation service provides access to “experts” who will script, film and edit a 30-second video ad for free when a business commits to spend at least $350 on YouTube through Google AdWords. That is more than twice the original buy-in of $150 worth of YouTube ads Google required businesses to purchase to use the service when it was available in a limited number of cities.
Google shared the following graphic to clarify how the process works when advertisers sign up to work with a YouTube Director onsite expert.
That’s right, if you are advertising on Google they will literally MAKE YOU an ad for free! Ok so maybe it costs $350 but that is not a bad deal at all.
One of the things that prevents people from starting on Youtube is knowing where to start. This is a common problem for any entrepreneur looking to expand their business. It is the unknown.
Moz.com recently released a great guide to growing your Youtube presence:
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore.
If you don’t have a YouTube channel, now’s the time to start one.
If you have a channel and you never got it off the ground, now’s the time to take action.
This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get you started and moving forward.
1. Define your goals
If your goal is to become a YouTube star, you might be a bit late to the party: it’s really hard to get noticed these days — too competitive. Stardom will take years of hard work to achieve because of the number of channels users have to choose from.
Even back in 2014, when I was reading about YouTube celebrity bloggers, one quote really stood out to me:
“We think, if we were coming to YouTube today, it would be too hard. We couldn’t do it.”
That’s not to say, however, that you cannot achieve other, more tangible goals on YouTube. It’s an excellent venue for business owners and marketers.